EA Starts a New Ad Team for Games

Electronic Arts, or EA, has started a new team called EA Advertising. The team will help brands work with EA games and other EA services. EA says it wants brands to fit into games in a natural way. The company says these ads should improve play, not spoil it. Brands may appear on stadium signs or in special game content. They may also be part of special items, game tasks, and live events. EA also looks at small ad ideas like game screens and sponsor replays. EA has done similar work before with brands like Visa, Red Bull, and Coach.