EA has made a new team called EA Advertising. The company wants to help brands work with its games and platforms. It says these ads should improve the game, not spoil it.
Brands may appear in many ways. They can show up on stadium signs. They can also be part of game items, game tasks, and live events. EA is also thinking about smaller ad ideas, such as screen covers and sponsored replays.
EA says it has done brand work before. Visa and Red Bull were part of special shirts and offers in EA Sports FC. The Sims also had fashion and beauty content from Coach.
EA is joining a wider talk in games. Some people think ads can help pay for games as costs rise. Others worry that too many ads can hurt the player experience.
